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Startup Cercali - Strategic advisor beauty & wellness sector

You are a startup founder ?

We can support you.

Strategic roadmap bulletproofing

  • Quick but exhaustive feedback on key dimensions of your business model to secure growth potential and identify areas of improvement.

  • Get prepared for questions an investor could ask.

Brand & positioning check-up

  • Comprehensive feedback on the strengths & weaknesses of your brand's attributes and positioning, including its digital maturity.

Route-to-market assessment

  • Assessment of the relevance and consistency of your sales strategy on a channel by channel, retailer by retailer basis (DTC/B2C/B2B, physical/digital, eCommerce/eRetail).

International expansion

  • Implement the right strategy with the right momentum, taking into account your specificity: markets prioritization and potential, range and pricing, route-to-market, organization & staffing, back-office (contracts, supply-chain, sales administration).

  • Also assess greenfield vs distributor vs build-up options.

Funding rounds preparation & completion

  • Support throughout the fund-raising process to maximize chances of success: clarifying your vision, strategic roadmap and expectations, monitor performance metrics, recommend business model adjustments.

  • Connection with investors who best fit with your business specificities, vision and expectations as a founder.

Independent board member

  • Join your company's Board as a non-executive member to provide expert contributions on a broad range of strategic & operational issues.

Get in touch

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