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Beauty products Cercali - Strategic advisor beauty & wellness sector

You are a brand manufacturer or a retailer ?

We can support you.

Brand & positioning check-up

  • Comprehensive feedback on the strengths & weaknesses of your brand's attributes and positioning, including its digital maturity.

Route-to-market assessment

  • Assessment of the relevance and consistency of your sales strategy on a channel by channel, retailer by retailer basis (DTC/B2C/B2B, physical/digital, eCommerce/eRetail).

Digital agility

  • Transpose into your organization the main learnings from fast-growing digital companies to help you accelerate online.

International expansion

  • Implement the right strategy with the right momentum, taking into account your specificity: markets prioritization and potential, range and pricing, route-to-market, organization & staffing, back-office (contracts, supply-chain, sales administration).

  • Also assess greenfield vs distributor vs build-up options.

Target assessment

  • Quick but exhaustive assessment of an acquisition target's strengths and weaknesses (red flag).

  • Key questions you would want to assess further with the management.

Full investment process support

  • Support your team throughout an investment process by assessing the target's strategic vision, identifying key growth levers (portfolio, pricing, channels, international) and ressources (incl. organization), contributing to business plan assumptions.

Independent board member

  • Join your company's Board as a non-executive member to provide expert contributions on a broad range of strategic & operational issues.

Transition manager

  • Act as one of your portfolio company's executives for a determined period of time to secure a performance issue or unlock potential in a specific area.

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