About
25 years of experience in the Consumer Goods industry and the beauty, personal care & wellness sectors in particular.
Held several management positions in corporations and strategy consulting firms, in highly international contexts.
Deputy General Manager and Executive Committee member of a leading French skincare brand. In charge of International & Travel Retail P&Ls, and back-office functions (finance, supply-chain, legal, IT), with a team of 100 people.
Independent advisor since 2020, supporting a broad range of clients from Private Equity companies to startup founders.
Services provided
Consulting: from strategy to execution
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General strategy: Strategic roadmap & business plan, "Red flag" assessments, Business transformation & turnaround, CSR, Governance
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Branding: Mission, Brand attributes, Positioning, Marketing & communication
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Portfolio: Range optimization, Innovation strategy
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Sales: Pricing, Route-to-market, International expansion
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Bottom-line: Cash optimization, Teams organization & staffing
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M&A: Target identification, Acquisition, Post-merger integration
Fundraising: pre-seed & seed round management from A to Z
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Pre-round preparation: Fundraising readiness assessment and preparation (6 to 18 months)
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Fundraising package: Business plan, Valuation and funding need, Investors' deck
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Investors relationship: Targeting and contact, negotiation of LOI
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Closing: Support to the elaboration of SPA, SHA through to final closing
Strategic Advisor | Board Member | Operating Partner | Transition manager
Why Cercali
Accelerate businesses and maximize value creation
by making the right decisions, quicker.
Broad expertise & track-record
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Beauty, personal care & wellness industry expert
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Unique combination of strategic and operational skills
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International experience
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Multi-channels: eCommerce, Pharmacies, Department Stores, Selective Retail, Drugstores
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Travel Retail
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B2B, B2C
Reactive, focused & reliable
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Extensive experience of clients' mindset and expectations
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Quick and pragmatic approach focused on key issues
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Seamless integration to your team: working hand-in-hand without friction
Flexible & bespoke ways of working
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Part or full-time
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Short-term or longer-term support