Helping Beauty & Wellness businesses
accelerate and maximize value creation
About
Franck ARIE
Cercali founder
25 years of experience in the Consumer Goods industry and the Beauty & Wellness sectors in particular.
Held several management positions in corporations and strategy consulting firms, in highly international contexts.
Deputy General Manager and Executive Committee member of a leading French skincare brand. In charge of International & Travel Retail P&Ls, and back-office functions (finance, supply-chain, legal, IT), with a team of 100 people.
Independent advisor and board member since 2020, supporting a broad range of clients from Private Equity companies to startup founders.
- Startups mentor with Raise Sherpas since 2022
- Startups mentor with Réseau Entreprendre Paris since 2023
- Expert advisor with BPI France since 2024
- Startup partner at Villa Blu by Robertet since 2025
Services provided
Strategic advisory:
From strategy to execution
-
General strategy: Strategic roadmap & business plan, "Red flag" assessments, Business transformation & turnaround, CSR, Governance
-
Branding: Mission, Brand attributes, Positioning, Marketing & communication
-
Portfolio: Range optimization, Innovation strategy
-
Sales: Pricing, Route-to-market, International expansion
-
Bottom-line: Cash optimization, Teams organization & staffing
-
M&A: Target identification, Acquisition, Post-merger integration
Fundraising:
From Pre-Seed to Series A, "smart money" investors
-
Funding round preparation:
-
Readiness assessment and preparation (6 to 12 months)
-
Documentation package: Business plan, Valuation and funding need, Investors' deck
-
-
Fundraising: Active network of "smart money" investors
-
>150 business angels (experienced professionals from Luxury / Beauty / Wellness sectors and investment experts)
-
>450 VCs / Private Equity companies / Family offices active in these sectors
-
Sectors
Skincare
Supplements
Retail,
eCommerce
Hair care
Aromatherapy
B2B: Ingredients,
CDMOs
Make-up
Wellness
Functional
food & drinks
Selection of recent clients
"Franck supported Eurazeo during a full due diligence process. He brought his expertise in a very efficient way, contributing to strengthening the strategic vision for the target as well as to more practical issues.
Franck notably helped challenging number of assumptions in the business plan. He was very flexible and adapted his contribution to our needs, which made our collaboration very efficient and seamless, and also supported us to focus on the material topics.
I am certainly looking forward to working with him again in the future."
Managing director at Eurazeo mid-large buyout
Why Cercali
Broad expertise
& track-record
-
Beauty and wellness industry expert
-
Analytical background from strategy consulting
-
Strong international background
-
Multi-channels: eCommerce, Pharmacies, Department Stores, Selective Retail, Drugstores, Travel Retail
-
B2B, B2C
360°
impact
-
Unique combination of strategic and operational skills
-
Managed a team of 100 people
Deep
agility
-
Extensive experience of clients' mindset and expectations (past roles in large and small corporate environments)
-
Reactive and pragmatic
-
Seamless integration to your team: working hand-in-hand without friction
Truly bespoke
approach
-
Focused on clients' needs, building a tailor-made action plan
-
Part or full-time
-
Short-term or longer-term support